Born on the water. Built for the catch. At Hooked Ohn Lures, We’re obsessed with one thing: making lures that catch fish – period. 

What started as a hobby for fun with a couple of prototypes and a stubborn refusal to settle for mediocre baits has grown into a brand anglers trust when it’s time to put fish in the boat.

We’re anglers first. We fish hard – the flats, the marshes, the bays – and we test everything until it pulls hooks after hook under real-world pressure. That means every lure you see here – from our signature dual action minnow, to our topwaters. is designed to do just one thing : trigger strikes and land fish….

We don’t chase trends

We chase bites.